Underwriting Packages
Interested in becoming a KUGR underwriter? Contact our Sales Director, Les Cutting. His contact information is on the staff page.
KUGR.org has a package that can help any business reach the WSU college community. At the same time, that business can take pride knowing it is supporting our station's mission to serve the WSU population with quality college music, talk shows, and sports coverage.
Cost:
An underwriting partner can pick from our single message rates or seasonal rates.
Single Message:
| Type of Show | Price |
Sports Show
| $10.00 per msg. |
Music Show
| $10.00 per msg.
|
| Talk Show | $5.00 per msg.
|
Seasonal Packages:
| Fall or Spring Semester - Any 2 hour sports or music show (four times a show) | $100
|
Fall or Spring Semester - Any 2 hour talk show (four times a show)
| $50 |
| Entire Year - Any 2 hour sports or music show (four times a show) | $180
|
| Entire Year - Any 2 hour talk show (four times a show) | $90 |
| Loudspeaker Lunch - One Day a Week (cost for a semester) | $50 |
About Underwriting:
In radio, advertising and underwriting are avenues for corporate sponsors to get their message out using a station's airwaves. At KUGR.org, we view underwriting and advertising as two different things. Underwriting is more a mutually beneficial partnership, whereas advertising allows a sponsor to plant a specifically crafted message at a specific time. When a KUGR show has an underwriter, its listeners are continually reminded that their program is made possible by the partnering organization. The underwriter's message is presented by the voices our listeners are comfortable with: those of KUGR.org DJ's and show hosts.
KUGR follows the guidelines set out by the Federal Communications Commission (FCC) to ensure our underwriting messages are clear, concise, and pleasing to the ears. The FCC guidelines dictate all public radio stations must use underwriting language that follows these rules:
1) No calls to action: "Call now!"; "Come on down!" or phrases inducing people to buy products.
2) No mention of prices: Any quotes of price, discounts or sale information.
3) No superlatives or promotional language: "It's the best," "Most reliable," or other qualitative descriptors, either positive or negative.
In a typical 2 hour program we schedule three 15-20 second time slots that can be filled with our underwriting partner's messages. We have multiple student-produced shows each day (see our schedule page) - so a partner has many options for the times of day their spots may run. Partners also have the opportunity to underwrite any sports programs we broadcast - these have different price rates than regular shows.
The Message:
In a 15 to 20 second scale, an underwritten message may include a partner's:
- Location
- Services
- Business events (anniversary, relocation information, etc.)
- Slogans
- Contact information:
- Websites, phone numbers, etc.
However - this list is not exhaustive. KUGR.org aims to be as flexible and accommodating as possible: we will include almost any message content if it is within the allotted time and doesn't violate our FCC regulations.